Checking In: The Newman
The Newman, London
A 2026 newcomer with The Sunday Times' London Hotel of the Year already behind it, The Newman is an eighty-one-room bolthole in the heart of the city's artistic Fitzrovia district.
Location
Fitzrovia is the part of central London that still works for a living, and most of what is worth doing sits within ten minutes of the door. Start at Fitzrovia Chapel on Pearson Square — plain red brick outside, a vaulted ceiling of gilded mosaic and green onyx within, built in 1891 by John Loughborough Pearson.
Coffee at Kaffeine on Great Titchfield Street, then the galleries along Eastcastle Street and Riding House Street, where Edel Assanti occupies a Grade II-listed Arts and Crafts building by Beresford Pite, a former haberdashery reopened as a gallery in 2022. Said Dal 1923 on Rathbone Place is a Roman chocolate house that has been making its own since the 1920s and pours a hot chocolate thick enough to stand a spoon in.
Lunch at Café Deco on Store Street, where Anna Tobias cooks after years at the River Café, or Norma on Charlotte Street for Ben Tish's Sicilian cooking. Carousel, a few doors along, runs guest chef residencies that change every fortnight alongside a wine bar, which makes it the most reliable place in the neighbourhood to eat something you haven't eaten before.
Finish at the Fitzroy Tavern, which gave the area its name in the 1940s by way of the writers who drank there, or the The Newman Arms on Rathbone Street, a pie pub with an upstairs dining room and a long association with Orwell.
Rooms
Art Deco lines, bespoke tiles and stone-carved vanities drawn from the Victorian façades a few streets away.
Eighty-one rooms, suites and apartments, with interiors by Lind + Almond — the studio behind Hotel Sanders in Copenhagen. The work here is Art Deco in its lines and local in its sourcing: bespoke tiles and stone-carved vanities that take their cue from the Victorian glazed façades and bubble balconies a few streets away, monochrome bathroom tiling drawn from the patterned front of the Gem Langham Court Hotel, a seven-minute walk from the door.
Rooms run from 27 sqm Classics to 47 sqm One Bedroom Suites, several with private balconies or terraces. Five one-bedroom apartments have their own street entrance. The Penthouse Suite covers 110 sqm with a 130 sqm terrace above the rooftops, and the penthouse floor can be taken in full with four adjoining rooms, at 225 sqm.
Art is hung throughout under a curator's eye rather than a procurement list, with Fitzrovia's own artists on the walls.
One-bedroom Suite
Studio
Penthouse Suite
Dining
A brasserie named for Virginia Woolf's niece, and a basement bar named for a Vorticist. Christian Turner cooks northern European at street level; Eder Neto mixes below.
Brasserie Angelica takes its name from Angelica Garnett, Virginia Woolf's niece, and runs at street level with its own entrance and an outdoor terrace. Executive Chef Christian Turner came from the Wolseley Hospitality Group and cooks northern European: gravlax with fermented cucumber salad, Västerbotten cheese tart with smoked onion purée, a West Coast salad of shrimp, mussels, crab and mushrooms. Breakfast from 7am; a sandwich trolley does the rounds between 11am and 4pm.
The room itself carries the Gerald Summers reference — bespoke plywood detailing set against Victorian joinery and glazed screens.
Downstairs, Gambit Bar takes its design cues from Wyndham Lewis and opens Tuesday to Saturday from 5pm until midnight. Eder Neto, head of food and drink, mixes there: Excitement and Fate, with rum, pineapple, cherry, shiso and sesame; True Gift, a picante rebuilt with tequila, lime, bird's eye chilli, blood orange and smoked salt. Live music, small plates, local craft beer.
Gambit Bar
Gambit Bar
Wellness
A Nordic wellness floor open to the neighbourhood, not only to residents. Sauna, hydrotherapy pool, ice lounge and halotherapy, with a gym that never closes.
A full floor, built on Nordic lines. Sauna, steam room, hydrotherapy pool, experience shower, ice lounge and a halotherapy room with heated benches and medical-grade Himalayan salt. The gym runs twenty-four hours; Pilates and classes are bookable. Residents have complimentary access, and day passes run £95 Monday to Friday, £110 at weekends, which means the floor stays in use by the neighbourhood rather than only by guests.
The Newman is a member of Preferred Hotels & Resorts' Legend Collection, and holds One MICHELIN Key in the 2026 guide alongside London Hotel of the Year from The Times.
For those planning a stay in Fitzrovia, The Affluence's luxury travel concierge arranges access with benefits unavailable through direct booking. Contact our travel experts for more information.
Website: thenewman.com
Instagram: @thenewman
Location
Fitzrovia is the part of central London that still works for a living, and most of what is worth doing sits within ten minutes of the door. Fitzrovia Chapel on Pearson Square is the first stop: plain red brick outside, a vaulted ceiling of gilded mosaic and green onyx within, built in 1891 by John Loughborough Pearson. From there, coffee at Kaffeine on Great Titchfield Street, the galleries along Eastcastle and Riding House Streets, where Edel Assanti occupies a former haberdashery by Beresford Pite, and hot chocolate at Said Dal 1923, a Roman chocolate house on Rathbone Place. For lunch, Anna Tobias cooks at Café Deco on Store Street, Ben Tish does Sicilian at Norma on Charlotte Street, and Carousel, a few doors along, changes its guest chef every fortnight. Finish at the Fitzroy Tavern, which gave the area its name in the 1940s, or The Newman Arms for pie.
